Marketing management / (Record no. 454)

MARC details
000 -LEADER
fixed length control field 00996nam a22002657a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231005024257.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210127b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789810696733 (Reprint)
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number CIR HF 5415.13
Item number K68 2012
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip, author.
9 (RLIN) 1383
245 ## - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc. Philip Kotler, Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement Fourteenth edition.Global edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore :
Name of publisher, distributor, etc. Pearson Education Asia Pte, Ltd.,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 679 pages:
Other physical details illustrations ;
Dimensions 28 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliography and index.
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 128
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Management.
9 (RLIN) 1384
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
9 (RLIN) 269
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane, author.
9 (RLIN) 1385
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Edition Fourteenth edition; Global edition.
Classification part HF 5415.13 K68 2012
Source of classification or shelving scheme Library of Congress Classification
Call number prefix CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 03/20/2014 Purchased GCS CIR HF 5415.13 K68 2012 R0010822 10/15/2025 1 01/27/2021 Book