Marketing research : (Record no. 329)

MARC details
000 -LEADER
fixed length control field 02939nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220627033636.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210114b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781446294369 (paperback)
040 ## - CATALOGING SOURCE
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
Original cataloging agency CvSU-CCAT Campus Library.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.2
Item number B46 2018
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Benzo, Riccardo, author.
9 (RLIN) 959
245 ## - TITLE STATEMENT
Title Marketing research :
Remainder of title planning, process, practice /
Statement of responsibility, etc. Riccardo Benzo, Marwa G. Mohsen, Chahid Fourali.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. c2018.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (xiv-410 p.) :
Other physical details illustrations ;
Dimensions 26 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1 - The Role of marketing research 2 - Harnessing big data into better decisions 3 - The marketing research process 4 - The human side of marketing research : organizational and ethical issues 5 - Qualitative research tools 6 - Secondary data research in a digital age 7 - Survey research 8 - Observation 9 - Conducting marketing experiments 10 - Measurement and attitude scaling 11 - Questionnaire design 12 - Sampling designs and sampling procedures 13 - Big data basics : describing samples and populations 14 - Basic data analysis 15 - Testing for differences between groups and for predictive relationships 16 - Communicating research results
520 ## - SUMMARY, ETC.
Summary, etc. Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.<br/><br/>The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research.<br/><br/>To aid students in their research project, each chapter features a collection of learning features, such as:<br/><br/>Case studies and international real-world examples<br/>Ethics boxes – Highlighting ethical implications in research projects<br/>Advanced boxes – Signaling more challenging topics students can return to after they have mastered the basics<br/>Activity boxes – Encouraging students to understand how what they have learned applies to their own experiences<br/>The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections.<br/><br/>Suitable reading for students who are undertaking a marketing research project.
546 ## - LANGUAGE NOTE
Language note English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
9 (RLIN) 217
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Methodologies.
General subdivision Research
9 (RLIN) 960
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mohsen, Marwa G., author.
9 (RLIN) 961
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Fourali, Chahid, author.
9 (RLIN) 962
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Classification part HF 5415.2 B46 2018
Source of classification or shelving scheme Library of Congress Classification
Call number prefix CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 03/01/2019 Purchased GCS 6300.00 3 9 CIR HF 5415.2 B46 2018 R0011694 10/15/2025 09/11/2023 1 01/14/2021 Book