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03004nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20240412231443.0 |
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240412b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
English. |
| Transcribing agency |
CvSU-CCAT Campus Library. |
| Description conventions |
rda. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
UM HF 5415.525 |
| Item number |
C36 2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Camingay, Joy Marie C., author. |
| 9 (RLIN) |
10679 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The effects of perks card loyalty program on the buying behavior of the consumers of Puregold Tanza, Cavite / |
| Statement of responsibility, etc. |
Joy Marie C. Camingay, Karen V. Ilar, and Elaine M. Sangalang. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Rosario, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University-CCAT Campus, |
| Date of publication, distribution, etc. |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 59 leaves : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
A Research Study (BSBM)--Cavite State University-CCAT Campus, 2016. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and appendices. |
| 520 ## - SUMMARY, ETC. |
|---|
| Thesis Abstract |
<a href="CAMINGAY, JOY MARIE C., ILAR, KAREN V., AND SANGALANG, ELAINE M., The Effects of Perks Card Loyalty Program on the Buying Behavior of the Consumers of Puregold Tanza, Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management. Cavite State University-Rosario Campus, Rosario, Cavite. April 2016. Adviser: Mr. Arman M. Ambas.<br/><br/>The main objective of the study was to determine the effects of Perks Card Loyalty Program on the buying behavior of the consumers of Puregold Tanza, Cavite. Specifically, it aimed to determine the demographic profile of the participants in terms of age, sex, civil status, and monthly income; to determine the effects of Perks Card on the buying behavior of consumers in terms of product, price, place, promotion, and services; to identify the benefits of Perks Card which affect the buying behavior of consumers; and to identify the factors which hinder the consumers from availing the Perks Card.<br/><br/>The survey questionnaire was used to gather necessary information for this study.<br/><br/>Data were tabulated, analyzed, and interpreted using the descriptive method of research. Frequency and percentage distribution were used to describe the effects of Perks Card Loyalty Program on the buying behavior of the consumers of Puregold Tanza, Cavite.<br/><br/>The findings of the study showed that the Perks Card Loyalty Program impacts the buying behavior of the consumers of Puregold in a positive manner as it influences the consumers to keep shopping in their store. Consumers show committed behavior towards Perks Card Loyalty Program due to different kinds of rewards perceived by them.">CAMINGAY, JOY MARIE C., ILAR, KAREN V., AND SANGALANG, ELAINE M., The Effects of Perks Card Loyalty Program on the Buying Behavior of the Consumers of Puregold Tanza, Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management. Cavite State University-Rosario Campus, Rosario, Cavite. April 2016. Adviser: Mr. Arman M. Ambas.<br/><br/>The main objective of the study was to determine the effects of Perks Card Loyalty Program on the buying behavior of the consumers of Puregold Tanza, Cavite. Specifically, it aimed to determine the demographic profile of the participants in terms of age, sex, civil status, and monthly income; to determine the effects of Perks Card on the buying behavior of consumers in terms of product, price, place, promotion, and services; to identify the benefits of Perks Card which affect the buying behavior of consumers; and to identify the factors which hinder the consumers from availing the Perks Card.<br/><br/>The survey questionnaire was used to gather necessary information for this study.<br/><br/>Data were tabulated, analyzed, and interpreted using the descriptive method of research. Frequency and percentage distribution were used to describe the effects of Perks Card Loyalty Program on the buying behavior of the consumers of Puregold Tanza, Cavite.<br/><br/>The findings of the study showed that the Perks Card Loyalty Program impacts the buying behavior of the consumers of Puregold in a positive manner as it influences the consumers to keep shopping in their store. Consumers show committed behavior towards Perks Card Loyalty Program due to different kinds of rewards perceived by them.</a> |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
In English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer loyalty programs. |
| 9 (RLIN) |
10680 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| 9 (RLIN) |
10131 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 9 (RLIN) |
1254 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Puregold -- Tanza Cavite, Philippines. |
| 9 (RLIN) |
10681 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ilar, Karen V., author. |
| 9 (RLIN) |
10682 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sangalang, Elaine M., author. |
| 9 (RLIN) |
10683 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ambas, Arman M., adviser. |
| 9 (RLIN) |
6624 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moncada, Lorna B., technical critic. |
| 9 (RLIN) |
10207 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Thesis/Manuscripts/Dissertations |
| Classification part |
HF 5415.525 C36 2016 |
| Call number prefix |
UM |
