A marketing research : gender preference of buyers on car sales representatives in selected Municipalities in Cavite / (Record no. 3016)

MARC details
000 -LEADER
fixed length control field 04129nam a22003017a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240412233701.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240412b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number UM HQ 305.323
Item number D45 2015
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Delgado Ronabel R., author.
9 (RLIN) 10576
245 ## - TITLE STATEMENT
Title A marketing research : gender preference of buyers on car sales representatives in selected Municipalities in Cavite /
Statement of responsibility, etc. Ronabel R. Delgado, Minnie P. Lumucso, and Catherine A. Morasa.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Rosario, Cavite :
Name of publisher, distributor, etc. Cavite State University-CCAT Campus,
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 43 leaves :
Other physical details illustrations ;
Dimensions 28 cm
500 ## - GENERAL NOTE
General note An Undergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2015.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and appendices.
520 ## - SUMMARY, ETC.
Thesis Abstract <a href="DELGADO, RONABELL R. LUMUCSO, MINNIE P. and MORASA, CATHERINE A. A Marketing Research: Gender Preference of Buyers on Car Sales Representatives in Selected Municipalities in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management Major in Marketing. Cavite State University-Rosario Campus, Rosario, Cavite. April 2015. Adviser Ms. Lorna B. Moncada.<br/><br/>The study was conducted from October 2014 to February 2015 in selected municipalities in Cavite to determine the preferred gender of buyers on car sales representatives. The study specifically aimed to determine the demographic profile of car owners.<br/><br/>The descriptive method of research was used in this study. The major tool used in gathering data was a survey questionnaire designed for participants from selected car dealers. The researchers considered 300 as their respondents. The study used quota sampling.<br/><br/>Female consumers considered financing options as a factor when they purchased cars. For female consumers, money always matter. They were more concern with the price before buying some items. On the other hand, male consumers considered the appearance of the car, male who most likely to collect cars. Both female and male consumers purchase cars because of their family individual needs, since they used cars as school service for their children and even on a family vacation trip.<br/><br/>It was also found that both female and male participants preferred female car sales representatives because they were satisfied with the performance shown by female car sales representatives to them. Active listener was the characteristic of female car sales representatives that female participants preferred because females are generally better listeners than men. On the other hand, males are good at negotiation skills. Simple negotiations men do better while in more complex ones women tend to do better.<br/><br/>Although automobile industry is dominated by male still, consumers most likely preferred female sales people. Female car sales representatives are better in sales than males that is why car dealers should hire more female car sales representatives. It shows that female car sales representatives performed well in the aspect of selling car and for attracting consumers. As for female car sales representatives, as this study reveals that female car sales representatives most likely are preferred by consumers they should continue to improve themselves in order for them to be a successful car sales representatives. On the other hand, for male car sales representatives, although car sales are dominated by male, they shouldn't be too confident because in this generation women are now taking over in sales. Women can be a threat so better be careful. They should improve themselves and do their job well for them to remain in the sales force.">DELGADO, RONABELL R. LUMUCSO, MINNIE P. and MORASA, CATHERINE A. A Marketing Research: Gender Preference of Buyers on Car Sales Representatives in Selected Municipalities in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management Major in Marketing. Cavite State University-Rosario Campus, Rosario, Cavite. April 2015. Adviser Ms. Lorna B. Moncada.<br/><br/>The study was conducted from October 2014 to February 2015 in selected municipalities in Cavite to determine the preferred gender of buyers on car sales representatives. The study specifically aimed to determine the demographic profile of car owners.<br/><br/>The descriptive method of research was used in this study. The major tool used in gathering data was a survey questionnaire designed for participants from selected car dealers. The researchers considered 300 as their respondents. The study used quota sampling.<br/><br/>Female consumers considered financing options as a factor when they purchased cars. For female consumers, money always matter. They were more concern with the price before buying some items. On the other hand, male consumers considered the appearance of the car, male who most likely to collect cars. Both female and male consumers purchase cars because of their family individual needs, since they used cars as school service for their children and even on a family vacation trip.<br/><br/>It was also found that both female and male participants preferred female car sales representatives because they were satisfied with the performance shown by female car sales representatives to them. Active listener was the characteristic of female car sales representatives that female participants preferred because females are generally better listeners than men. On the other hand, males are good at negotiation skills. Simple negotiations men do better while in more complex ones women tend to do better.<br/><br/>Although automobile industry is dominated by male still, consumers most likely preferred female sales people. Female car sales representatives are better in sales than males that is why car dealers should hire more female car sales representatives. It shows that female car sales representatives performed well in the aspect of selling car and for attracting consumers. As for female car sales representatives, as this study reveals that female car sales representatives most likely are preferred by consumers they should continue to improve themselves in order for them to be a successful car sales representatives. On the other hand, for male car sales representatives, although car sales are dominated by male, they shouldn't be too confident because in this generation women are now taking over in sales. Women can be a threat so better be careful. They should improve themselves and do their job well for them to remain in the sales force.</a>
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sex role.
9 (RLIN) 360
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Descriptive research.
9 (RLIN) 9436
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers -- Gender references.
9 (RLIN) 10577
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lumucso, Minnie P., author.
9 (RLIN) 10578
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Morasa, Catherine A., author.
9 (RLIN) 10579
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Moncada, Lorna B., adviser.
9 (RLIN) 10225
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tadeo, Jerico B., technical critic.
9 (RLIN) 6681
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Thesis/Manuscripts/Dissertations
Classification part HQ 305.323 D45 2015
Call number prefix UM
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Coded location qualifier Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Thesis/Manuscript/Dissertation Cavite State University-Learning Resource Center Cavite State University-Learning Resource Center TH 07/22/2015 UM UM HQ 305.323 D45 2015 T0001508 10/24/2025 1 04/12/2024 Thesis/Manuscripts/Dissertations