The effect of Tiktok application in purchasing behavior of Millennials Towards Beauty products in Rosario, Cavite / (Record no. 2883)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03557nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240326034740.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240323b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English. |
| Transcribing agency | CvSU-CCAT Campus Library. |
| Description conventions | rda. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | UM HF 5415 |
| Item number | Ad33 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Adal, Renzy Lawrence, author. |
| 9 (RLIN) | 9907 |
| 245 ## - TITLE STATEMENT | |
| Title | The effect of Tiktok application in purchasing behavior of Millennials Towards Beauty products in Rosario, Cavite / |
| Statement of responsibility, etc. | Renzy Lawrence Adal, Melissa Mae N. Aquino, and Nicole C. Santos. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Rosario, Cavite : |
| Name of publisher, distributor, etc. | Cavite State University-CCAT Campus, |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 73 leaves : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm |
| 500 ## - GENERAL NOTE | |
| General note | Undergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2022. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and appendices. |
| 520 ## - SUMMARY, ETC. | |
| Thesis Abstract | <a href="RENZY LAWRENCE G. ADAL, MELISSA MAE N. AQUINO, NICOLE C. SANTOS. The Effect of Tiktok Application in Purchasing Behavior of Millennials Towards Beauty products in Rosario, Cavite. Thesis. Bachelor of Science in Business Management Major in Marketing Management, Cavite State University – Cavite College of Arts and Trades Campus, Rosario, Cavite. January 2022. Adviser: Mr. Arman M. Ambas. Technical Critic: Mr. John Leo-vy P. Villa.<br/><br/>In modern days, millennials were reached through different social media resulting in significant promotion through social media platforms such as TikTok, which was an application that allows you to make short, creative videos. Therefore, it was crucial to know the effect of the TikTok application on millennials' purchasing behavior. This study aimed to know the effect of TikTok on purchasing behavior of millennials towards beauty product products in the selected areas of Rosario, Cavite. This research utilized descriptive statistics; random sampling was used by online survey questionnaire to the selected respondents. Demographic information was collected from the respondent in the findings. The results of Tiktok application influence reveals that TikTok application influence most millennials in purchasing beauty products with the motives of developing their makeup skills; For attitude, Tiktok application let the viewers see themselves as a better person; In perception, Tiktok application influence viewers to purchase beauty products to boost their self- confidence; In lifestyle, Tiktok application influence the viewers who have their lifestyle viewed as a fashion to purchase beauty products. The result of the effectiveness of the Tiktok application in promoting beauty products to the millennials show that the packaging that they saw in TikTok influences their buying behavior. It was concluded that the appearance of promotion on TikTok greatly affected the purchasing behavior of millennials. The researchers recommend utilizing Tik Tok to purchase a beauty product by exploring the legitimacy of the beauty product by looking for different reviews and feedback from the users.<br/>">RENZY LAWRENCE G. ADAL, MELISSA MAE N. AQUINO, NICOLE C. SANTOS. The Effect of Tiktok Application in Purchasing Behavior of Millennials Towards Beauty products in Rosario, Cavite. Thesis. Bachelor of Science in Business Management Major in Marketing Management, Cavite State University – Cavite College of Arts and Trades Campus, Rosario, Cavite. January 2022. Adviser: Mr. Arman M. Ambas. Technical Critic: Mr. John Leo-vy P. Villa.<br/><br/>In modern days, millennials were reached through different social media resulting in significant promotion through social media platforms such as TikTok, which was an application that allows you to make short, creative videos. Therefore, it was crucial to know the effect of the TikTok application on millennials' purchasing behavior. This study aimed to know the effect of TikTok on purchasing behavior of millennials towards beauty product products in the selected areas of Rosario, Cavite. This research utilized descriptive statistics; random sampling was used by online survey questionnaire to the selected respondents. Demographic information was collected from the respondent in the findings. The results of Tiktok application influence reveals that TikTok application influence most millennials in purchasing beauty products with the motives of developing their makeup skills; For attitude, Tiktok application let the viewers see themselves as a better person; In perception, Tiktok application influence viewers to purchase beauty products to boost their self- confidence; In lifestyle, Tiktok application influence the viewers who have their lifestyle viewed as a fashion to purchase beauty products. The result of the effectiveness of the Tiktok application in promoting beauty products to the millennials show that the packaging that they saw in TikTok influences their buying behavior. It was concluded that the appearance of promotion on TikTok greatly affected the purchasing behavior of millennials. The researchers recommend utilizing Tik Tok to purchase a beauty product by exploring the legitimacy of the beauty product by looking for different reviews and feedback from the users.<br/></a> |
| 546 ## - LANGUAGE NOTE | |
| Language note | In English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tiktok (Electronic Resource). |
| 9 (RLIN) | 9908 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Purchasing behavior. |
| 9 (RLIN) | 9878 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- Social media. |
| 9 (RLIN) | 9909 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Millennials. |
| 9 (RLIN) | 9875 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Beauty Products. |
| 9 (RLIN) | 9910 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social Media. |
| 9 (RLIN) | 3217 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aquino, Melissa Mae, author. |
| 9 (RLIN) | 9911 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Santos, Nicole C., author. |
| 9 (RLIN) | 9912 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ambas, Arman, adviser. |
| 9 (RLIN) | 9380 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Villa. John Leo-vy P., technical critic. |
| 9 (RLIN) | 9055 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis/Manuscripts/Dissertations |
| Classification part | HF 5415 Ad33 2022 |
| Call number prefix | UM |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Coded location qualifier | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Thesis/Manuscript/Dissertation | Cavite State University-Learning Resource Center | Cavite State University-Learning Resource Center | TH | 02/29/2024 | UM | UM HF 5415 Ad33 2022 | T0005363 | 10/24/2025 | 1 | 03/23/2024 | Thesis/Manuscripts/Dissertations |