| 000 -LEADER |
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| fixed length control field |
03223nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240317224250.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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240317b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
English. |
| Transcribing agency |
CvSU-CCAT Campus Library. |
| Description conventions |
rda. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
UM HF 5414.1265 |
| Item number |
A85 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Atienza, Kayla D., author. |
| 9 (RLIN) |
9589 |
| 245 ## - TITLE STATEMENT |
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| Title |
An analysis of digital marketing strategies influencing concumer's purchase decisions on local fragrance perfume in selected places in Tanza, Cavite / |
| Statement of responsibility, etc. |
Kayla D. Atienza. Aila Marie B. Aurin, and Harold L. Donador. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Rosario, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University-CCAT Campus, |
| Date of publication, distribution, etc. |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 91 leaves : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Undergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2022. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and appendices. |
| 520 ## - SUMMARY, ETC. |
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| Thesis Abstract |
<a href="ATIENZA, KAYLA D., AURIN, AILA MARIE B., BONADOR, HAROLD L. An Analysis of Digital Marketing Strategies Influencing Consumer's Purchase Decisions on Local Fragrance Perfume in Selected Places in Tanza, Cavite. Thesis, Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - Cavite College of Arts and Trades Campus, Rosario Cavite. January 2022. Adviser: Dr. Elizabeth M. Dumlao, Technical Critic: Mrs. Laarnie R. Manuel, MBA.<br/><br/><br/>The research study was conducted in selected places in Tanza, Cavite. More so, this study was conduted from August 2021 to March 2022. The study aimed to analyze the influence of digital marketing on consumer's purchase decisions on local fragrance perfume brands in selected places in Tanza, Cavite. The result of the study may serve as a reference and guidelines on how digital marketing strategies that influence consumer's purchase decision on local fragrance perfume brands. Descriptive method was applied in the study to get the fact findings. The research instrument used by the proponents was online survey questionnaire through google forms. It was designed for the participants that aim to assess the digital marketing strategies influencing consumers in selected areas in Tanza, Cavite. The questionnaire design consists of three parts. The first part was Demographic Profile followed by the second part which presented the questions consisting how different type of digital marketing strategies using social media platforms affects consumer's purchase decisions. Lastly, the third part was all about how digital marketing significantly influences customers purchase decision on local fragrance perfume brands. On the other hand, the researchers utilized 50 respondents and quantitative approach was applied to analyze their responses.">ATIENZA, KAYLA D., AURIN, AILA MARIE B., BONADOR, HAROLD L. An Analysis of Digital Marketing Strategies Influencing Consumer's Purchase Decisions on Local Fragrance Perfume in Selected Places in Tanza, Cavite. Thesis, Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - Cavite College of Arts and Trades Campus, Rosario Cavite. January 2022. Adviser: Dr. Elizabeth M. Dumlao, Technical Critic: Mrs. Laarnie R. Manuel, MBA.<br/><br/><br/>The research study was conducted in selected places in Tanza, Cavite. More so, this study was conduted from August 2021 to March 2022. The study aimed to analyze the influence of digital marketing on consumer's purchase decisions on local fragrance perfume brands in selected places in Tanza, Cavite. The result of the study may serve as a reference and guidelines on how digital marketing strategies that influence consumer's purchase decision on local fragrance perfume brands. Descriptive method was applied in the study to get the fact findings. The research instrument used by the proponents was online survey questionnaire through google forms. It was designed for the participants that aim to assess the digital marketing strategies influencing consumers in selected areas in Tanza, Cavite. The questionnaire design consists of three parts. The first part was Demographic Profile followed by the second part which presented the questions consisting how different type of digital marketing strategies using social media platforms affects consumer's purchase decisions. Lastly, the third part was all about how digital marketing significantly influences customers purchase decision on local fragrance perfume brands. On the other hand, the researchers utilized 50 respondents and quantitative approach was applied to analyze their responses.</a> |
| 546 ## - LANGUAGE NOTE |
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| Language note |
In English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
1364 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| 9 (RLIN) |
292 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce. |
| 9 (RLIN) |
1365 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Perfumes. |
| 9 (RLIN) |
9590 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 9 (RLIN) |
1254 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aurin, Kayla D., author. |
| 9 (RLIN) |
9591 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bonador, Harold L., author. |
| 9 (RLIN) |
9592 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dumlao, Elizabeth R., adviser. |
| 9 (RLIN) |
9544 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Manuel, Laarnie R., technical critic. |
| 9 (RLIN) |
9311 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Thesis/Manuscripts/Dissertations |
| Classification part |
HF 5414.1265 A85 2022 |
| Call number prefix |
UM |
