| 000 -LEADER |
|---|
| fixed length control field |
03033nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240316025519.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240315b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
English. |
| Transcribing agency |
CvSU-CCAT Campus Library. |
| Description conventions |
rda. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
UM HF 5415.525 |
| Item number |
F33 2022 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Factors affecting customer loyalty among e-commerce enterprises in Rosario, Cavite / |
| Statement of responsibility, etc. |
Armie P. Agdan [and three others]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Rosario, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University-CCAT Campus, |
| Date of publication, distribution, etc. |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 73 leaves : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Undergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2022. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and appendices. |
| 520 ## - SUMMARY, ETC. |
|---|
| Thesis Abstract |
<a href="AGDAN ARMIE P,M CUYOS, SHEILA MARIE G., DELA CRUZ, VANESSA E., TAPAR JOYCEKAREN R. Factors Affecting Customer Loyalty Among E-Cpmmerce Enterprises in Rosario, Cavite. Thesis, Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - Cavite College of Arts and Trades Campus, Rosario Cavite. May 2022.Adviser: Elizabeth R. Dumlao, DBA.<br/><br/>The research study was conducted from August 2021 to May 2022 in municipality of Rosario, Cavite. The objective of the study is to determine different factors affecting customers loyalty among e-commerce enterprises in Rosario, Cavite.<br/><br/>Moreover, descriptive method of research was employed to obtain fact findings of this study. The research instrument used all through the research was the constructed survey questionnaire. It was designed for the selected sample population which where the online shoppers reside in Rosario, Cavite. The instrument used consist to two parts, first , the demographic profile of the respondents the first part entails the personal details of the participants followed by the second part a checklist which present the factors and its indicator that affect customer loyalty. The researchers used 100 respondents , selected purposively in addition the data used quantitative approached.<br/>The data input gathered from this study was thoroughly tabulated by the researchers. And based on the fact findings, it was found out that product and service offer, client customer relationship, perceived usefulness and information quality affect the online shopper customer loyalty among e-commerce enterprises in Rosario, Cavite and also the findings revealed that client customer relationship was the most prevalent factor affecting customer loyalty.">AGDAN ARMIE P,M CUYOS, SHEILA MARIE G., DELA CRUZ, VANESSA E., TAPAR JOYCEKAREN R. Factors Affecting Customer Loyalty Among E-Cpmmerce Enterprises in Rosario, Cavite. Thesis, Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - Cavite College of Arts and Trades Campus, Rosario Cavite. May 2022.Adviser: Elizabeth R. Dumlao, DBA.<br/><br/>The research study was conducted from August 2021 to May 2022 in municipality of Rosario, Cavite. The objective of the study is to determine different factors affecting customers loyalty among e-commerce enterprises in Rosario, Cavite.<br/><br/>Moreover, descriptive method of research was employed to obtain fact findings of this study. The research instrument used all through the research was the constructed survey questionnaire. It was designed for the selected sample population which where the online shoppers reside in Rosario, Cavite. The instrument used consist to two parts, first , the demographic profile of the respondents the first part entails the personal details of the participants followed by the second part a checklist which present the factors and its indicator that affect customer loyalty. The researchers used 100 respondents , selected purposively in addition the data used quantitative approached.<br/>The data input gathered from this study was thoroughly tabulated by the researchers. And based on the fact findings, it was found out that product and service offer, client customer relationship, perceived usefulness and information quality affect the online shopper customer loyalty among e-commerce enterprises in Rosario, Cavite and also the findings revealed that client customer relationship was the most prevalent factor affecting customer loyalty.</a> |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
In English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce. |
| 9 (RLIN) |
1365 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce -- Rosario, Cavite (Philippines). |
| 9 (RLIN) |
9540 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer loyalty. |
| 9 (RLIN) |
9094 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cuyos, Sheila Marie G., author. |
| 9 (RLIN) |
9541 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dela Cruz, Vanessa E., author. |
| 9 (RLIN) |
9542 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tapar, Joycekaren R., author |
| 9 (RLIN) |
9543 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dumlao, Elizabeth R., adviser. |
| 9 (RLIN) |
9544 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Manuel, Laarnie R., technical critic. |
| 9 (RLIN) |
9311 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Thesis/Manuscripts/Dissertations |
| Classification part |
HF 5415.525 F33 2022 |
| Call number prefix |
UM |
