Customer retention strategies among online food Sellers in Tanza, Cavite amidst COVID-19 Pandemic / (Record no. 2765)

000 -LEADER
fixed length control field 03397nam a22003017a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240310214818.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240310b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number UM HF 5415.5
Item number C67 2022
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cortez, Eldin C., author.
9 (RLIN) 9254
245 ## - TITLE STATEMENT
Title Customer retention strategies among online food Sellers in Tanza, Cavite amidst COVID-19 Pandemic /
Statement of responsibility, etc. Eldin C. Cortez, Laysa T. Surbano, and Josharie Z. Velasquez.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Rosario, Cavite :
Name of publisher, distributor, etc. Cavite State University-CCAT Campus,
Date of publication, distribution, etc. 2022.
300 ## - PHYSICAL DESCRIPTION
Extent x, 82 leaves :
Other physical details illustrations ;
Dimensions 28 cm
500 ## - GENERAL NOTE
General note Undergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2022.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and appendices.
520 ## - SUMMARY, ETC.
Thesis Abstract <a href="CORTEZ, ELDIN C., SURBANO, LAYSA T., and VELASQUEZ JOSHARIE Z. Customer Retention Strategies Among Online Food Sellers in Tanza, Cavite Amidst COVID-19 Pandemic. Marketing Research. Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - Cavite College of Arts and Trades Campus, Rosario, Cavite. November 2021. Adviser:Xavier Lawrence D. Mendoza, MBA> Technical Critic: Jerico B. Tadeo, MaEcon.<br/><br/><br/>Inline food selling was a major factor affecting the sales of the business. It provides more opportunity wherein websites are used in selling the products. In addition, customer retention strategies help businesses to gain customer retention and loyalty. Hence, the researchers determined the customer retention strategies among online food sellers in Tanza, Cavite amidst COVID-19 pandemic. The study used the descriptive-correlational approach and purposive sampling method to select the respondents in municipality of Tanza, Cavite. The research used the descriptive research design to describe the socio-economic profile of the respondents and Likert-type measurements to determine the perceived effectiveness of customer retention strategies of selected online food sellers. The study revealed that most of the online sellers are adults and dominated by females and singles. In addition, most of the respondents were college undergraduates, sole proprietoships, and had less than 1 year in the business and less than 10,000 pesos in capital. The study also revealed most of the online sellers used customer retention strategies included building customer relationships, posting promotions, delivering products properly, being available for business inquiries , and excellent customer service. On the other hand, the study further revealed that online sellers in Tanza, Cavite used customer retention strategies to gather more loyal customers and increase retention. Hence, the researchers recommend that online sellers focus on the further improving or strengthening their brand image, price perception, switching batteries, customer trust, and customer satisfaction. ">CORTEZ, ELDIN C., SURBANO, LAYSA T., and VELASQUEZ JOSHARIE Z. Customer Retention Strategies Among Online Food Sellers in Tanza, Cavite Amidst COVID-19 Pandemic. Marketing Research. Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - Cavite College of Arts and Trades Campus, Rosario, Cavite. November 2021. Adviser:Xavier Lawrence D. Mendoza, MBA> Technical Critic: Jerico B. Tadeo, MaEcon.<br/><br/><br/>Inline food selling was a major factor affecting the sales of the business. It provides more opportunity wherein websites are used in selling the products. In addition, customer retention strategies help businesses to gain customer retention and loyalty. Hence, the researchers determined the customer retention strategies among online food sellers in Tanza, Cavite amidst COVID-19 pandemic. The study used the descriptive-correlational approach and purposive sampling method to select the respondents in municipality of Tanza, Cavite. The research used the descriptive research design to describe the socio-economic profile of the respondents and Likert-type measurements to determine the perceived effectiveness of customer retention strategies of selected online food sellers. The study revealed that most of the online sellers are adults and dominated by females and singles. In addition, most of the respondents were college undergraduates, sole proprietoships, and had less than 1 year in the business and less than 10,000 pesos in capital. The study also revealed most of the online sellers used customer retention strategies included building customer relationships, posting promotions, delivering products properly, being available for business inquiries , and excellent customer service. On the other hand, the study further revealed that online sellers in Tanza, Cavite used customer retention strategies to gather more loyal customers and increase retention. Hence, the researchers recommend that online sellers focus on the further improving or strengthening their brand image, price perception, switching batteries, customer trust, and customer satisfaction. </a>
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer service.
9 (RLIN) 5722
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer satisfaction.
9 (RLIN) 9255
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic commerce.
9 (RLIN) 1365
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Surbano, Laysa T., author.
9 (RLIN) 9256
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Velasques, Josharie Z., author.
9 (RLIN) 9257
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mendoza, Xavier Lawrence D., adviser.
9 (RLIN) 9217
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tadeo, Jerico B., technical critic.
9 (RLIN) 6681
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Thesis/Manuscripts/Dissertations
Classification part HF 5415.5 C67 2022
Call number prefix UM
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Coded location qualifier Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Thesis/Manuscript/Dissertation Cavite State University - CCAT Campus Cavite State University - CCAT Campus TH 02/29/2024 UM UM HF 5415.5 C67 2022 T0005312 03/10/2024 1 03/10/2024 Thesis/Manuscripts/Dissertations

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