| 000 -LEADER |
|---|
| fixed length control field |
03042nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240306033105.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240306b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
English. |
| Transcribing agency |
CvSU-CCAT Campus Library. |
| Description conventions |
rda. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
UM HF 5415.1265 |
| Item number |
B67 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Borga, Myline F., author. |
| 9 (RLIN) |
9006 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Effectiveness of social media advertisement of cake and pastry production among working mother in Tanza, Cavite : a basis for consumer buying behavior / |
| Statement of responsibility, etc. |
Myline F. Borga and Reindart E. Corpuz. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Rosario, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University-CCAT Campus, |
| Date of publication, distribution, etc. |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 54 leaves : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Undergraduate Thesis (BSHRM)--Cavite State University-CCAT Campus, 2022. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and appendices. |
| 520 ## - SUMMARY, ETC. |
|---|
| Thesis Abstract |
<a href="BORGA, MYLINE F. CORPUZ, REINDART E. Effectiveness of social media advertisement of cake and pastry production among working mother in Tanza, Cavite : basis for consumer buying behaviour. Undergraduate Thesis of Bachelor of Science in Hotel and Restaurant Management, Cavite State University-Cavite College of Arts and Trades Campus, Rosario, Cavite. December 21. Adviser. Mr. Kirk T. Dela Rea, technical critic, Mr. John Leo-vy P. Villa, MM.<br/><br/> Social media advertisement creates an open service platform, the customer gives their opinion and review regarding the services and product that is offered with. Today, social media advertisement often focuses on reaching a customer with increasingly conversion-oriented messages.<br/> We specified the effectiveness of social media advertisement of cakes and pastry products among working mother in Tanza, Cavite in terms of quality of the product, price, promotion, and accessibility. We selected 50 working mothers in Tanza, Cavite as our respondents and after that we gathered the responses and interpreted the data given by the different hotels.<br/> The results identified that effectiveness of quality of product with 4.42 mean value under highly effective was the highest factors in social media advertisement followed by accessibility with 4.36 mean value under highly effective, next is the promotion with 4.34 mean value under highly effective and lastly price with 4.18 under highly effective. We recommend that being more accessible and being easy to understand by the majority will increase the number of viewers, orders, feedbacks and reviews will characterize the social media advertisement of cake and pastry, if these factors were implemented in the long run.">BORGA, MYLINE F. CORPUZ, REINDART E. Effectiveness of social media advertisement of cake and pastry production among working mother in Tanza, Cavite : basis for consumer buying behaviour. Undergraduate Thesis of Bachelor of Science in Hotel and Restaurant Management, Cavite State University-Cavite College of Arts and Trades Campus, Rosario, Cavite. December 21. Adviser. Mr. Kirk T. Dela Rea, technical critic, Mr. John Leo-vy P. Villa, MM.<br/><br/> Social media advertisement creates an open service platform, the customer gives their opinion and review regarding the services and product that is offered with. Today, social media advertisement often focuses on reaching a customer with increasingly conversion-oriented messages.<br/> We specified the effectiveness of social media advertisement of cakes and pastry products among working mother in Tanza, Cavite in terms of quality of the product, price, promotion, and accessibility. We selected 50 working mothers in Tanza, Cavite as our respondents and after that we gathered the responses and interpreted the data given by the different hotels.<br/> The results identified that effectiveness of quality of product with 4.42 mean value under highly effective was the highest factors in social media advertisement followed by accessibility with 4.36 mean value under highly effective, next is the promotion with 4.34 mean value under highly effective and lastly price with 4.18 under highly effective. We recommend that being more accessible and being easy to understand by the majority will increase the number of viewers, orders, feedbacks and reviews will characterize the social media advertisement of cake and pastry, if these factors were implemented in the long run.</a> |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
In English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media. |
| 9 (RLIN) |
3217 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertisement. |
| 9 (RLIN) |
9007 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Effectiveness of social media -- Marketing. |
| 9 (RLIN) |
9008 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 9 (RLIN) |
1254 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Corpuz, Reindart E., author. |
| 9 (RLIN) |
9009 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dela Rea, Kirk T., adviser. |
| 9 (RLIN) |
9010 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Villa, Jon Leo-vy P., technical critic. |
| 9 (RLIN) |
9011 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Thesis/Manuscripts/Dissertations |
| Classification part |
HF 5415.1265 B67 2022 |
| Call number prefix |
UM |
