Effectiveness of social media advertisement of cake and pastry production among working mother in Tanza, Cavite : a basis for consumer buying behavior / (Record no. 2721)

000 -LEADER
fixed length control field 03042nam a22003017a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240306033105.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240306b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number UM HF 5415.1265
Item number B67 2022
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Borga, Myline F., author.
9 (RLIN) 9006
245 ## - TITLE STATEMENT
Title Effectiveness of social media advertisement of cake and pastry production among working mother in Tanza, Cavite : a basis for consumer buying behavior /
Statement of responsibility, etc. Myline F. Borga and Reindart E. Corpuz.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Rosario, Cavite :
Name of publisher, distributor, etc. Cavite State University-CCAT Campus,
Date of publication, distribution, etc. 2022.
300 ## - PHYSICAL DESCRIPTION
Extent x, 54 leaves :
Other physical details illustrations ;
Dimensions 28 cm
500 ## - GENERAL NOTE
General note Undergraduate Thesis (BSHRM)--Cavite State University-CCAT Campus, 2022.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and appendices.
520 ## - SUMMARY, ETC.
Thesis Abstract <a href="BORGA, MYLINE F. CORPUZ, REINDART E. Effectiveness of social media advertisement of cake and pastry production among working mother in Tanza, Cavite : basis for consumer buying behaviour. Undergraduate Thesis of Bachelor of Science in Hotel and Restaurant Management, Cavite State University-Cavite College of Arts and Trades Campus, Rosario, Cavite. December 21. Adviser. Mr. Kirk T. Dela Rea, technical critic, Mr. John Leo-vy P. Villa, MM.<br/><br/> Social media advertisement creates an open service platform, the customer gives their opinion and review regarding the services and product that is offered with. Today, social media advertisement often focuses on reaching a customer with increasingly conversion-oriented messages.<br/> We specified the effectiveness of social media advertisement of cakes and pastry products among working mother in Tanza, Cavite in terms of quality of the product, price, promotion, and accessibility. We selected 50 working mothers in Tanza, Cavite as our respondents and after that we gathered the responses and interpreted the data given by the different hotels.<br/> The results identified that effectiveness of quality of product with 4.42 mean value under highly effective was the highest factors in social media advertisement followed by accessibility with 4.36 mean value under highly effective, next is the promotion with 4.34 mean value under highly effective and lastly price with 4.18 under highly effective. We recommend that being more accessible and being easy to understand by the majority will increase the number of viewers, orders, feedbacks and reviews will characterize the social media advertisement of cake and pastry, if these factors were implemented in the long run.">BORGA, MYLINE F. CORPUZ, REINDART E. Effectiveness of social media advertisement of cake and pastry production among working mother in Tanza, Cavite : basis for consumer buying behaviour. Undergraduate Thesis of Bachelor of Science in Hotel and Restaurant Management, Cavite State University-Cavite College of Arts and Trades Campus, Rosario, Cavite. December 21. Adviser. Mr. Kirk T. Dela Rea, technical critic, Mr. John Leo-vy P. Villa, MM.<br/><br/> Social media advertisement creates an open service platform, the customer gives their opinion and review regarding the services and product that is offered with. Today, social media advertisement often focuses on reaching a customer with increasingly conversion-oriented messages.<br/> We specified the effectiveness of social media advertisement of cakes and pastry products among working mother in Tanza, Cavite in terms of quality of the product, price, promotion, and accessibility. We selected 50 working mothers in Tanza, Cavite as our respondents and after that we gathered the responses and interpreted the data given by the different hotels.<br/> The results identified that effectiveness of quality of product with 4.42 mean value under highly effective was the highest factors in social media advertisement followed by accessibility with 4.36 mean value under highly effective, next is the promotion with 4.34 mean value under highly effective and lastly price with 4.18 under highly effective. We recommend that being more accessible and being easy to understand by the majority will increase the number of viewers, orders, feedbacks and reviews will characterize the social media advertisement of cake and pastry, if these factors were implemented in the long run.</a>
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media.
9 (RLIN) 3217
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertisement.
9 (RLIN) 9007
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Effectiveness of social media -- Marketing.
9 (RLIN) 9008
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
9 (RLIN) 1254
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Corpuz, Reindart E., author.
9 (RLIN) 9009
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dela Rea, Kirk T., adviser.
9 (RLIN) 9010
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Villa, Jon Leo-vy P., technical critic.
9 (RLIN) 9011
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Thesis/Manuscripts/Dissertations
Classification part HF 5415.1265 B67 2022
Call number prefix UM
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Coded location qualifier Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Thesis/Manuscript/Dissertation Cavite State University - CCAT Campus Cavite State University - CCAT Campus TH 02/29/2024 UM   UM HF 5415.1265 B67 2022 T0005259 03/06/2024 1 03/06/2024 Thesis/Manuscripts/Dissertations

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