Marketing Research / (Record no. 2365)

MARC details
000 -LEADER
fixed length control field 02496nam a22002897a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241128223432.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230813b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9814058785
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number CIR HF 5415.2
Item number B87 2001
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number CIR 658.8'3
Item number B937m 2001
Edition number 20
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Burns, Alvin C., author.
9 (RLIN) 7720
245 ## - TITLE STATEMENT
Title Marketing Research /
Statement of responsibility, etc. Alvin C. Burns and Ronald F. Bush
250 ## - EDITION STATEMENT
Edition statement Third edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore :
Name of publisher, distributor, etc. Pearson Education Asia,
Date of publication, distribution, etc. c2001.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 699 pages :
Other physical details illustrations ;
Dimensions 25 cm
501 ## - WITH NOTE
With note Reprinted 2001 by Pearson Education Asia.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.<br/>
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1 The Nature of Marketing Research<br/>Chapter 2 The Industry: Structure, Evaluation, and Ethics<br/>Chapter 3 The Marketing Research Process<br/>Chapter 4 Defining the Problem and Determining Research Objectives<br/>Chapter 5 Research Design<br/>Chapter 6 secondary Data Sources<br/>Chapter 7 Syndicated Services<br/>Chapter 8 observation, Focus Groups, and other Qualitative Methods <br/>Chapter 9 Survey Data Collection Methods<br/>Chapter 10 Measurement in Marketing Research<br/>Chapter 11 Designing Data Collection Forms<br/>Chapter 12 determining The Sample Plan<br/>Chapter 13 Determining the Size of a Sample<br/>Chapter 14 Data Collection in the Field, Nonresponse Error, and Questionnaire Screening<br/>Chapter 15 Basic Data Analysis: Descriptive Statistics<br/>Chapter 16 Inferring Sample Findings to the Population and Testing for Differences<br/>Chapter 17 determining and Interpreting Associations between Two Variables<br/>Chapter 18 Predictive Analysis in Marketing Research<br/>Chapter 19 Presenting the Research Results<br/>Endnotes<br/>Credits<br/>Index
520 ## - SUMMARY, ETC.
Summary, etc. For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
9 (RLIN) 217
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bush, Ronald F., author.
9 (RLIN) 7721
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Edition Third edition
Classification part HF 5415.2 B87 2001
Call number prefix CIR
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Coded location qualifier Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 08/14/2023 GCS CIR HF 5415.2 B87 2001 R0007825 08/14/2023 c.1 08/14/2023 Book
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 08/14/2023 GCS CIR HF 5415.2 B87 2001 R0007826 10/15/2025 c.2 08/14/2023 Book