Basic marketing : (Record no. 2226)

MARC details
000 -LEADER
fixed length control field 02166nam a22002657a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230323024004.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230323b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071085793 (reprint)
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number P47 2010
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William Jr. D., author.
9 (RLIN) 7433
245 ## - TITLE STATEMENT
Title Basic marketing :
Remainder of title a marketing strategy planning approach /
Statement of responsibility, etc. William D. Perreault, Jr., Joseph P. Cannon, and E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement Seventeenth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, New York :
Name of publisher, distributor, etc. McGraw-Hill Companies, Inc.,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii, 758 pages :
Other physical details illustrations ;
Dimensions 26 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1 Marketing's value to consumers, firms, and society<br/>2 Marketing strategy planning<br/>3 Evaluating opportunities in the changing marketing<br/>4 Focusing marketing strategy with segmentation and positioning<br/>5 Demographic dimensions of global consumer markets<br/>6 Final consumers and their buying behavior<br/>7 Business and organizational customers and their buying behavior<br/>8 Improving decisions with marketing information<br/>9 Elements of product planning for goods and services<br/>10 Product management and new-product development<br/>11 Place and development of channel systems<br/>12 Distribution customer service and logistics<br/>13 Retailers, wholesalers, and their strategy planning<br/>14 Promotion-introduction to integrated marketing communications<br/>15 Personal selling and customer service<br/>16 Advertising and sales promotion<br/>17 Pricing objectives and policies<br/>18 Price setting in the business world<br/>19 Implementing and controlling marketing plans : evolution and revolution<br/>20 Managing marketing's link with other functional areas<br/>21 Ethical marketing in a consumer-oriented world : appraisal and challenges
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Accession number 13120
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Management.
9 (RLIN) 1384
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P., author.
9 (RLIN) 7434
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome, author.
9 (RLIN) 7435
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Edition Seventeenth edition
Classification part HF 5415.13 P47 2010
Call number prefix CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 03/03/2023 Donated by C & E Pub. GCS   CIR HF 5415.13 P47 2010 R0013120 10/15/2025 1 03/23/2023 Book