| 000 -LEADER |
|---|
| fixed length control field |
02063nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220428230036.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220428b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781526446893 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CvSU-CCAT Campus Library. |
| Language of cataloging |
English. |
| Transcribing agency |
CvSU-CCAT Campus Library. |
| Description conventions |
rda. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.123 |
| Item number |
E33 2020 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Egan, John, author. |
| 9 (RLIN) |
4895 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing communications / |
| Statement of responsibility, etc. |
John Egan. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
SAGE Publications Ltd., |
| Date of publication, distribution, etc. |
c2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 398 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1 : Essentials of Marketing Communications<br/>Chapter 1 : Marketing Communications : Past and Present<br/>Chapter 2 : Marketing Communications Theory<br/>Chapter 3 : Buying Behavior<br/>Chapter 4 : Brand Communications<br/>Part 2 : Managing Campaigns, Media Planning and Research<br/>Chapter 5 : Marketing Communications Strategy and Planning<br/>Chapter 6 : Understanding Marketing Research<br/>Chapter 7 : Campaign Tactics and Management<br/>Chapter 8 : Campaign Media and Media Planning<br/>Part 3 : Marketing Communications Mix and Omni-Channels<br/>Chapter 9 : Advertising<br/>Chapter 10 : The Internet and the Growth of Digital Marketing<br/>Chapter 11 : Social Media<br/>Chapter 12 : Sales Promotion<br/>Chapter 13 : Public Relations and Corporate Communications<br/>Chapter 14 : Sponsorship and Product Placement<br/>Chapter 15 : Personal Selling, Point of Sale, Supportive Communications and Direct Marketing<br/>Chapter 16 : Employer/Employee Branding and Internal Communications<br/>Chapter 17 : Marketing Channels and Business-to-Business Communications<br/>Part 4 : Industry and Ethics in a Global Context<br/>Chapter 18 : Global marketing Communications<br/>Chapter 19 : Ethical Marketing and the Regulatory Environment<br/>Chapter 20 : The Communications Industry |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
In English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
| 9 (RLIN) |
1514 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
128 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 9 (RLIN) |
187 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| Classification part |
HF 5415.123 E33 2020 |
| Call number prefix |
CIR |
