Basic marketing research : (Record no. 1395)

MARC details
000 -LEADER
fixed length control field 02103nam a22002657a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220118195034.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220118b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789814878043
040 ## - CATALOGING SOURCE
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.2
Item number B67 2020
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Brown, Tom J., author.
9 (RLIN) 4274
245 ## - TITLE STATEMENT
Title Basic marketing research :
Remainder of title customer insights and managerial action /
Statement of responsibility, etc. Tom J. Brown, Tracy A. Suter, and Gilbert A. Churchill Jr.
250 ## - EDITION STATEMENT
Edition statement Ninth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Massachusetts :
Name of publisher, distributor, etc. Cengage Learning,
Date of publication, distribution, etc. c2020.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 348 pages :
Other physical details illustrations ;
Dimensions 28 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note BRIEF CONTENTS.<br/>Part I: INTRODUCTION TO MARKETING RESEARCH AND PROBLEM DEFINITION.<br/>1. The Role of Marketing Research.<br/>2. The Research Process and Ethical Concerns.<br/>3. Problem Formulation.<br/>4. Exploratory Research.<br/>Part II: Working with Existing Information to Solve Problems.<br/>5. Decision Support Systems: Introduction.<br/>6. Decision Support Systems: Working with "Big Data".<br/>7. Using External Secondary Data.<br/>Part III: COLLECTING PRIMARY DATA TO SOLVE PROBLEMS.<br/>8. Conducting Causal Research.<br/>9. Collecting Descriptive Primary Data.<br/>10. Collecting Data by Observation.<br/>11. Collecting Data by Communication.<br/>12. Asking Good Questions.<br/>13. Designing the Data Collection Form for Communication Data.<br/>14. Developing the Sampling Plan.<br/>15. Data Collection: Types of Error and Response Rate Calculation.<br/>Part IV: ANALYZING DATA.<br/>16. Data Preparation for Analysis.<br/>17. Analysis and Interpretation: Individual Variables Independently.<br/>18. Analysis and Interpretation: Multiple Variables Simultaneously.<br/>Part IV: REPORTING THE RESULTS.<br/>19. The Oral Research Presentation.<br/>20. The Written Research Report.<br/>Appendix.<br/>Endnotes.<br/>Glossary.<br/>Index.
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
9 (RLIN) 217
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Suter, Tracy A., author.
9 (RLIN) 4275
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Churchill, Gilbert A., author.
9 (RLIN) 4276
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Classification part HF 5415.2 B67 2020
Call number prefix CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 05/21/2021 Purchased GCS 7865.00 4 10 CIR HF 5415.2 B67 2020 R0012572 10/15/2025 11/05/2023 1 copy 01/18/2022 Book