World class communication : how great CEOs win with the public, shareholders, employees, and the media /

Scudder, Virgil, author.

World class communication : how great CEOs win with the public, shareholders, employees, and the media / Virgil Scudder with Ken Scudder. - Hoboken, New Jersey : John Wiley & Sons, Inc., c2012. - xvii, 218 pages : illustrations ; 24 cm

Includes bibliographical references and index.


In English text.

9781118230053 (hardback)


Communication in management.
Communication in organizations.
Public relations.

CIR HD 30.3 / S38 2012