Internet marketing intelligence : research tools, techniques, and resources

Forrest, Edward, author.

Internet marketing intelligence : research tools, techniques, and resources Edward Forrest. - New York : McGraw-Hill Irwin, c2003. - xiv, 224 pages : illustrations ; 26 cm

Includes bibliographical references and index.


In English text.

0072821116


Marketing research -- Data processing.
Marketing research -- Computer network resources.
Internet.

CIR HF 5415.2 / F67 2003