Marketing management /
Kotler, Philip, author.
Marketing management / Philip Kotler, Kevin Lane Keller. - Twelfth edition. - New Jersey : Pearson Education, Inc., c2006. - xxxix, 672 pages : illustrations ; 25 cm
Includes bibliographical references and index.
In English text.
013196853x
Marketing--Management.
HF 5415.13 / K68 2006
Marketing management / Philip Kotler, Kevin Lane Keller. - Twelfth edition. - New Jersey : Pearson Education, Inc., c2006. - xxxix, 672 pages : illustrations ; 25 cm
Includes bibliographical references and index.
In English text.
013196853x
Marketing--Management.
HF 5415.13 / K68 2006