Garcia, Yunica May E., author.

The impact of Lazada's distribution network to its online buyers / Yunica May E. Garcia, Mary Jane C. Salazar, and Carolina A. Tondeng. - Rosario, Cavite : Cavite State University-CCAT Campus, 2018. - xiii, 63 leaves : illustrations ; 28 cm

An Undergraduate Marketing Research (BSBM) -- Cavite State University-CCAT Campus, 2018.

Includes bibliographical references and appendices.


In English text.


Consumer buying decision.
E-commerce, Online Shopping.
Lazada Group (Firm).
Indonesia.
Malaysia.
Philippines.
Singapore.
Thailand.
Vietnam.



UM HF 5548.32 / G37 2018

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