Dulce, Marie Cris M., author.
Factors affecting consumers buying behavior in Rosario, Cavite in purchasing an Eco-Friendly products / Marie Cris M. Dulce, Charlaine C. Horario, and Norjanah B. Pandita. - Rosario, Cavite : Cavite State University-CCAT Campus, 2022. - xi, 72 leaves : illustrations ; 28 cm
Undergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2022.
Includes bibliographical references and appendices.
DULCE, MARIE CRIS M., HORARIO, CHARLAINE C., PANDITA, NORJANAH B., Factors Affecting Consumers Buying Behavior in Rosario, Cavite in Purchasing an Eco-Friendly Products Thesis. Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - Cavite College of Arts and Trades Campus, Rosario, Cavite December 2022. Adviser: Arman M. Ambas, MBA. Technical Critic: Richard P. Perez.
The research aimed to identify the factors affecting consumers buying behavior in Rosario, Cavite in purchasing an eco-friendly products. The researched population were green consumers or people who purchase eco-friendly products in Rosario, Cavite, Philippines. The researchers used descriptive method utilizing quantitative approach in conducting the study. A total of 50 usable questionnaires were analyzed in this study. The proponents found out that most of the green consumers in Rosario, Cavite were mostly students with ages between 21 to 30 years old. It was also determined that since the green consumers are mostly students, their monthly income were only to less than Php 5,000.00. The researchers found that (1) in terms of health concern green consumers considered the health benefits when buying products; (2) in terms of environment concern, respondents mentioned that they feel that through purchasing an eco-friendly product they were able to help protect the environment; (3) in terms of quality, consumer chose to buy the product if it is durable and safe; (4) in terms of reliability, when purchasing eco-friendly products, green consumers confirmed that they often looked for the long-lasting product; (6) in terms of availability, consumers preferred if the product are easily accessible and available in the market, (7) in terms of price, consumers preferred if the eco-friendly product were affordable; and (8) in terms of promotion, consumer stated that they find environmental advertising interesting. The green consumers also encountered problems in purchasing eco- friendly products, consumers found it hard to find a reliable eco-friendly product seller. The outcome of this research study may help green businesses, green marketers, and green consumers to strategize and enhance their business. The researchers accordingly suggested some strategies to the factors that affects consumers' buying behavior in Rosario, Cavite and problems that they faced in purchasing eco-friendly products.
In English text.
Consumer behavior.
Eco-friendly products.
Environmentally friendly products.
Purchase intension.
Consumers buying behavior.
UM HF 5415.32 / D85 2022
Factors affecting consumers buying behavior in Rosario, Cavite in purchasing an Eco-Friendly products / Marie Cris M. Dulce, Charlaine C. Horario, and Norjanah B. Pandita. - Rosario, Cavite : Cavite State University-CCAT Campus, 2022. - xi, 72 leaves : illustrations ; 28 cm
Undergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2022.
Includes bibliographical references and appendices.
DULCE, MARIE CRIS M., HORARIO, CHARLAINE C., PANDITA, NORJANAH B., Factors Affecting Consumers Buying Behavior in Rosario, Cavite in Purchasing an Eco-Friendly Products Thesis. Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - Cavite College of Arts and Trades Campus, Rosario, Cavite December 2022. Adviser: Arman M. Ambas, MBA. Technical Critic: Richard P. Perez.
The research aimed to identify the factors affecting consumers buying behavior in Rosario, Cavite in purchasing an eco-friendly products. The researched population were green consumers or people who purchase eco-friendly products in Rosario, Cavite, Philippines. The researchers used descriptive method utilizing quantitative approach in conducting the study. A total of 50 usable questionnaires were analyzed in this study. The proponents found out that most of the green consumers in Rosario, Cavite were mostly students with ages between 21 to 30 years old. It was also determined that since the green consumers are mostly students, their monthly income were only to less than Php 5,000.00. The researchers found that (1) in terms of health concern green consumers considered the health benefits when buying products; (2) in terms of environment concern, respondents mentioned that they feel that through purchasing an eco-friendly product they were able to help protect the environment; (3) in terms of quality, consumer chose to buy the product if it is durable and safe; (4) in terms of reliability, when purchasing eco-friendly products, green consumers confirmed that they often looked for the long-lasting product; (6) in terms of availability, consumers preferred if the product are easily accessible and available in the market, (7) in terms of price, consumers preferred if the eco-friendly product were affordable; and (8) in terms of promotion, consumer stated that they find environmental advertising interesting. The green consumers also encountered problems in purchasing eco- friendly products, consumers found it hard to find a reliable eco-friendly product seller. The outcome of this research study may help green businesses, green marketers, and green consumers to strategize and enhance their business. The researchers accordingly suggested some strategies to the factors that affects consumers' buying behavior in Rosario, Cavite and problems that they faced in purchasing eco-friendly products.
In English text.
Consumer behavior.
Eco-friendly products.
Environmentally friendly products.
Purchase intension.
Consumers buying behavior.
UM HF 5415.32 / D85 2022