Gernale, Rafael Angelo M., author.
Factors influencing consumers buying decision towards herbal food supplement in selected areas of Cavite / Rafael Angelo M. Gernale, Gian Cris C. Manrique, and Sheila Marie M. Ronsairo. - Rosario, Cavite : Cavite State University-CCAT Campus, 2022. - ix, 76 leaves : illustrations ; 28 cm
Undergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2022.
Includes bibliographical references and appendices.
MANRIQUE, GIAN CRIS C., GERNALE, RAFAEL ANGELO M., RONSAIRO, SHEILA MARIE M. Factors Influencing Consumers' Buying Decision Towards Herbal Food Supplement in Selected Areas of Cavite. Marketing Research. Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - CCAT Campus, Rosario, Cavite. September 2021. Adviser: Xavier Lawrence D. Mendoza, MBA. Technical Critc: Richard P. Perez.
Food supplements with no approved therapeutic claims have not yet demonstrated to be a viable treatment for the ailments it promise to address in consumers. This study focused on the factors influencing consumers' buying decisions and its extent towards herbal food supplements in selected areas of Cavite. The researchers utilized descriptive-correlational design and used purposive sampling technique in selecting participants of the study. The findings revealed that the majority of the participants were young adults who had completed secondary school, were from a low-income household, were male, and had 4 to 6 family members. Moreover, the study found out that factors influencing buying decision of the consumers toward food supplements in terms of perceived quality, price, accessibility, product advertisement and product reviews were highly extensive. More so, the researchers concluded that there was no significant relationship between consumers' profile and the extent of factors in buying decision except in the price of the product wherein as the household size increases; the consideration is more extent in the price of the food supplement. Furthermore the researchers recommended such provide a product (food supplement) with no harmful chemical and strong biological effects in the body, price stability of the business, make the product available in any convenience store, and create engaging social content about herbal food supplement and consistency of providing complete information regarding the product as well as create a bundle of food supplements which are good for family size.
In English text.
UM HF 5415.33 / G47 2022
Factors influencing consumers buying decision towards herbal food supplement in selected areas of Cavite / Rafael Angelo M. Gernale, Gian Cris C. Manrique, and Sheila Marie M. Ronsairo. - Rosario, Cavite : Cavite State University-CCAT Campus, 2022. - ix, 76 leaves : illustrations ; 28 cm
Undergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2022.
Includes bibliographical references and appendices.
MANRIQUE, GIAN CRIS C., GERNALE, RAFAEL ANGELO M., RONSAIRO, SHEILA MARIE M. Factors Influencing Consumers' Buying Decision Towards Herbal Food Supplement in Selected Areas of Cavite. Marketing Research. Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - CCAT Campus, Rosario, Cavite. September 2021. Adviser: Xavier Lawrence D. Mendoza, MBA. Technical Critc: Richard P. Perez.
Food supplements with no approved therapeutic claims have not yet demonstrated to be a viable treatment for the ailments it promise to address in consumers. This study focused on the factors influencing consumers' buying decisions and its extent towards herbal food supplements in selected areas of Cavite. The researchers utilized descriptive-correlational design and used purposive sampling technique in selecting participants of the study. The findings revealed that the majority of the participants were young adults who had completed secondary school, were from a low-income household, were male, and had 4 to 6 family members. Moreover, the study found out that factors influencing buying decision of the consumers toward food supplements in terms of perceived quality, price, accessibility, product advertisement and product reviews were highly extensive. More so, the researchers concluded that there was no significant relationship between consumers' profile and the extent of factors in buying decision except in the price of the product wherein as the household size increases; the consideration is more extent in the price of the food supplement. Furthermore the researchers recommended such provide a product (food supplement) with no harmful chemical and strong biological effects in the body, price stability of the business, make the product available in any convenience store, and create engaging social content about herbal food supplement and consistency of providing complete information regarding the product as well as create a bundle of food supplements which are good for family size.
In English text.
UM HF 5415.33 / G47 2022