Magpantay, Don M., author.

Strategic management for business and accountancy / Don M. Magpantay and Engr. Augusto R. Matias. - Sta. Cruz, Manila : Edric Publishing House, c2022. - 112 pages : illustrations ; 25 cm

Includes bibliographical references.

Chapter 1 : The nature of strategic management
Chapter 2 : The business vision and mission
Chapter 3 : Analyzing a company's external environment
Chapter 4 : Analyzing a company's resources and competitive position
Chapter 5 : Strategies in action
Chapter 6 : Strategy analysis and choice
Chapter 7 : Implementing strategies : management and operations issues
Chapter 8 : Implementing strategies : marketing, finance/accounting R&D and MIS issues
Chapter 9 : Writing a strategic plan
References


In English text.

9786214780129


Strategic planning.
Business planning.
Management.

F HD 30.28 / M34 2022

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