Levy, Michael, author.
Retailing management / Michael Levy and Dhruv Grewal. - Eleventh edition. - New York, New York : McGraw-Hill LLC, c2023. - xxviii, 643 pages : color illustrations ; 28 cm
Includes bibliographical references and index.
Section I : The world of retailing
1 Introduction to the world of retailing
2 Types of retailers
3 Digital retailing
4 Multichannel and Omnichannel retailing
5 Consumer behavior
Section II :Retailing strategy
6 Retail market strategy
7 Financial strategy
8 Retail locations
9 Retail site location
10 Information systems and supply chain management
11 Customer relationship management
Section III : Merchandise management
12 Managing the merchandise planning process
13 Buying merchandise
14 Retail pricing
15 Retail communication
Section IV : Human resources and store management
16 Human resources and managing the store
17 Store layout, design, and visual merchandising
18 Customer service
Section V : Cases
Cases
Glossary
Company index
Name index
Subject index
In English text.
9781265072469
Retail trade--Management
HF 5429 / L48 2023
Retailing management / Michael Levy and Dhruv Grewal. - Eleventh edition. - New York, New York : McGraw-Hill LLC, c2023. - xxviii, 643 pages : color illustrations ; 28 cm
Includes bibliographical references and index.
Section I : The world of retailing
1 Introduction to the world of retailing
2 Types of retailers
3 Digital retailing
4 Multichannel and Omnichannel retailing
5 Consumer behavior
Section II :Retailing strategy
6 Retail market strategy
7 Financial strategy
8 Retail locations
9 Retail site location
10 Information systems and supply chain management
11 Customer relationship management
Section III : Merchandise management
12 Managing the merchandise planning process
13 Buying merchandise
14 Retail pricing
15 Retail communication
Section IV : Human resources and store management
16 Human resources and managing the store
17 Store layout, design, and visual merchandising
18 Customer service
Section V : Cases
Cases
Glossary
Company index
Name index
Subject index
In English text.
9781265072469
Retail trade--Management
HF 5429 / L48 2023