Managing visitor attractions /
edited by Alan Fyall [and three others].
- Third edition.
- London : Routledge, c2022.
- xxx, 467 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Part 1 : The nature and role of visitor attractions
1 The nature and role of visitor attractions
2 The market for visitor attractions
Part 2 : The development of visitor attractions
3 The visitor attraction development process
4 Visitor attraction concept, market feasibility, and site selection
5 Financial management for visitor attraction projects
6 Visitor attraction success and failure
Part 3 : Managing visitor attractions
7 The role of the visitor attraction manager
8 Operations management for visitor attractions
9 Managing visitor impacts at visitor attractions
10 Managing safety, security, and risk at visitor attractions
11 Managing human resources for visitor attractions
12 Managing temporal variation at visitor attractions
13 Interpretation and visitor attractions
14 Themed attractions and storytelling
Part 4 : Marketing visitor attractions
15 Attraction marketing strategies
16 Attraction marketing management
17 Marketing challenges and opportunities for visitor attractions : a collaborative approach
18 Digital and social media marketing for visitor attractions
19 Managing universal attraction brands
Part 5 : Cases
20 National botanic garden of Wales
21 Attraction failure : the hard rock park in Myrtle
22 Overtourism at natural attraction sites
23 Interpretation at heritage sites : Culloden Battlefield, UK
24 New attraction development : Grand Egyptian Museum, Giza, Egypt
25 Augmented reality in heritage attractions
26 Dark tourism in Latin America : a history of blood and conflict
27 Dementia-friendly heritage visitor attractions : a case study of the national trust
28 Managing sporting venues as attractions : The Moses Mabhida Stadium, South Africa
29 Historic Royal Palaces : managing a portfolio of visitor attractions
30 Managing and marketing natural sites
31 Developing a masterplan : Elvaston Castle Country Park
Conclusion
In English text.
9780367486136
Tourism--Management.
Tourism--Marketing.
CIR G 155.A1 / M36 2022
Includes bibliographical references and index.
Part 1 : The nature and role of visitor attractions
1 The nature and role of visitor attractions
2 The market for visitor attractions
Part 2 : The development of visitor attractions
3 The visitor attraction development process
4 Visitor attraction concept, market feasibility, and site selection
5 Financial management for visitor attraction projects
6 Visitor attraction success and failure
Part 3 : Managing visitor attractions
7 The role of the visitor attraction manager
8 Operations management for visitor attractions
9 Managing visitor impacts at visitor attractions
10 Managing safety, security, and risk at visitor attractions
11 Managing human resources for visitor attractions
12 Managing temporal variation at visitor attractions
13 Interpretation and visitor attractions
14 Themed attractions and storytelling
Part 4 : Marketing visitor attractions
15 Attraction marketing strategies
16 Attraction marketing management
17 Marketing challenges and opportunities for visitor attractions : a collaborative approach
18 Digital and social media marketing for visitor attractions
19 Managing universal attraction brands
Part 5 : Cases
20 National botanic garden of Wales
21 Attraction failure : the hard rock park in Myrtle
22 Overtourism at natural attraction sites
23 Interpretation at heritage sites : Culloden Battlefield, UK
24 New attraction development : Grand Egyptian Museum, Giza, Egypt
25 Augmented reality in heritage attractions
26 Dark tourism in Latin America : a history of blood and conflict
27 Dementia-friendly heritage visitor attractions : a case study of the national trust
28 Managing sporting venues as attractions : The Moses Mabhida Stadium, South Africa
29 Historic Royal Palaces : managing a portfolio of visitor attractions
30 Managing and marketing natural sites
31 Developing a masterplan : Elvaston Castle Country Park
Conclusion
In English text.
9780367486136
Tourism--Management.
Tourism--Marketing.
CIR G 155.A1 / M36 2022