Claros, Clarisse D., author.

The expiration date-based pricing strategies in nearly expired food products and its effect on consumers' buying decision / Clarisse D. Claros, Tiffany Rae A. Gones, and Rongie R. Mogol. - Rosario, Cavite : Cavite State University-CCAT Campus, 2019. - ix, 58 leaves : illustrations ; 28 cm

A Marketing Research (BSBM) Major in Marketing Management -- Cavite State University-CCAT Campus, 2019.

Includes bibliographical references and appendices.

Thesis Abstract:


In English text.


Consumer buying decision.
Expiration date based pricing.
Retailing.
Pricing strategy.

UM HF 5415.32 / C53 2019

Powered by Koha