Baldo, Raquel C., author.

Marketing research : problems encountered by customers in selected laundry shops in Bacoor, Cavite / Raquel C. Baldo, Marilou C. Dejumo, and Leanne C. Solis. - Rosario,Cavite ; Cavite State University-CCAT Campus 2019. - xii, 89 leaves : illustrations ; 28 cm

An Undergraduate Thesis (BSBM) Major in Marketing -- Cavite State University-CCAT Campus, 2019.

Includes bibliographical references and appendices.

RAQUEL C. BALDO, MARILOU C.DEJUMO, LEANNE C. SOLIS, Problems Encountered by Customers in Selected Laundry Shops in Bacoor,Cavite. Undergraduate Thesis. Bachelor of Science in Business Management Major in Marketing Management at Cavite State University-CCAT Campus. April 2019.Adviser: Ms. Juvie B. Abad. Technical Critic: Laarnie R. Manuel.

The research was conducted from February to March 2019 in Bacoor, Cavite to assess the Problems Encountered by Customers in Selected Laundry Shops in Bacoor, Cavite.

The purpose of this study was to determine the problems encountered by customers in selected laundry shops in Bacoor, Cavite. It specifically aims to determine the demographic profile of the respondents; assess the problems encountered by customers in terms of quality of service, lost items, pickup and delivery, accessibility, and customer service and to offer possible solutions in the problems encountered by the customers.

The major tool used in gathering the data was the survey questionnaire to be answered by the customers in selected laundry shops in Bacoor, Cavite. This study depends completely on the problems encountered by customers which have a total number of 110 respondents.

The result of the study revealed that majority of the customers never encountered the problems in the laundry shops. The selected laundry shops have a good quality of service and have good relationships to the customers.

It also recommends the laundry shop owners to maintain the good relationships with the customers and take their complaints as an opportunity to improve the service quality of the business.



In English text.


Laundry shops.
Laundry industry.
Marketing research.

UM HF 5415.2 / Ba35 2019

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