Iacobucci, Dawn, author.
Marketing management / Dawn Iacobucci. - Fifth edition. - Boston, MA : Cengage Learning, c2019. - xii, 324 pages : illustrations ; 25 cm.
Includes index.
Part 1 : Marketing strategy
Part 2 : Product positioning
Part 3 : Positioning via price, place and promotion
Part 4 : Positioning : assessment through the customer lens
Part 5 : Capstone
In English text.
9789814839792 (reprint)
Marketing--Management.
CIR HF 5415.13 / I23 2019
Marketing management / Dawn Iacobucci. - Fifth edition. - Boston, MA : Cengage Learning, c2019. - xii, 324 pages : illustrations ; 25 cm.
Includes index.
Part 1 : Marketing strategy
Part 2 : Product positioning
Part 3 : Positioning via price, place and promotion
Part 4 : Positioning : assessment through the customer lens
Part 5 : Capstone
In English text.
9789814839792 (reprint)
Marketing--Management.
CIR HF 5415.13 / I23 2019