Mooij, Marieke K. de, 1943-, author.
Consumer behavior & culture : consequences for global marketing and advertising / Marieke de Mooij. - Third edition. - London : Sage, c2019. - xvii, 451 pages : color illustrations ; 23 cm
Includes bibliographical references and index.
1 - Consumer behavior across cultures 2 - Values and culture 3 - Convergence and divergence in consumer behavior 4 - The consumer : attributes 5 - Social processes 6 - Mental processes 7 - Culture, communication, and media behavior 8 - Consumer behavior domains
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.
This edition has been updated to include:
• An insight into the different roles of the internet and the growing influence of social media
• An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing
• Updated examples throughout, including millennial’s as consumers and how the language of consumption can differ across cultures
In English text.
978-5443-1816-5
Consumer behavior--Cross-cultural studies.
Consumers--Psychology.
Marketing.
HF5415.32 / M66 2019
Consumer behavior & culture : consequences for global marketing and advertising / Marieke de Mooij. - Third edition. - London : Sage, c2019. - xvii, 451 pages : color illustrations ; 23 cm
Includes bibliographical references and index.
1 - Consumer behavior across cultures 2 - Values and culture 3 - Convergence and divergence in consumer behavior 4 - The consumer : attributes 5 - Social processes 6 - Mental processes 7 - Culture, communication, and media behavior 8 - Consumer behavior domains
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.
This edition has been updated to include:
• An insight into the different roles of the internet and the growing influence of social media
• An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing
• Updated examples throughout, including millennial’s as consumers and how the language of consumption can differ across cultures
In English text.
978-5443-1816-5
Consumer behavior--Cross-cultural studies.
Consumers--Psychology.
Marketing.
HF5415.32 / M66 2019