Singh, Shweta, author.
Hospitality and tourism marketing strategies / Shweta Singh. - New Delhi (India) : Random Publications, c2020. - viii, 317 pages : 24 cm
Includes bibliography (page 314-315) and index.
1 - Introduction 2 - Hotel pricing, sales organization and operations management 3 - Hospitality industry strategies in the market place 4 - Financial management in hospitality industry 5 - Market of hospitality management 6 - Hospitality marketing plan 7 - Marketing strategy tools and models in hospitality and tourism
Hospitality Marketing and Management is a book written specially for a person already engaged in the hospitality business or preparing to enter at any level, as an employee or as an entrepreneur. It gives a complete and comprehensive idea about the management and marketing aspects of the hospitality business which now takes on added importance with the emphasis on the development of tourism to the maximum and creating new destinations all over the country. In any business, a solid marketing strategy is critical to building a brand, attracting new customers and maintaining loyalty. The hospitality industry is no different. Because customer loyalty is key, marketing managers and executives devote a lot of time and resources to building brand awareness and creating ongoing, interconnected campaigns. These marketing efforts usually include both print and digital collateral that target former guests while also attracting new clientele. However, this particular industry has a unique set of challenges that must be overcome. Understanding the importance of marketing in the hospitality industry can help you get ahead and stand out in the competitive job market. This book is an introduction to Hospitality Marketing and Managerial Economics objective type problems with solutions and clearly elucidates the use of different techniques and skills for preparing for the examinations, interviews and group discussions.
In English text.
978-93-5269-560-7 (hardcover)
Hospitality industry--Marketing.
Hotels--Marketing.
Motels--Marketing.
Tourism--Marketing.
TX911.3 / S56 2020
Hospitality and tourism marketing strategies / Shweta Singh. - New Delhi (India) : Random Publications, c2020. - viii, 317 pages : 24 cm
Includes bibliography (page 314-315) and index.
1 - Introduction 2 - Hotel pricing, sales organization and operations management 3 - Hospitality industry strategies in the market place 4 - Financial management in hospitality industry 5 - Market of hospitality management 6 - Hospitality marketing plan 7 - Marketing strategy tools and models in hospitality and tourism
Hospitality Marketing and Management is a book written specially for a person already engaged in the hospitality business or preparing to enter at any level, as an employee or as an entrepreneur. It gives a complete and comprehensive idea about the management and marketing aspects of the hospitality business which now takes on added importance with the emphasis on the development of tourism to the maximum and creating new destinations all over the country. In any business, a solid marketing strategy is critical to building a brand, attracting new customers and maintaining loyalty. The hospitality industry is no different. Because customer loyalty is key, marketing managers and executives devote a lot of time and resources to building brand awareness and creating ongoing, interconnected campaigns. These marketing efforts usually include both print and digital collateral that target former guests while also attracting new clientele. However, this particular industry has a unique set of challenges that must be overcome. Understanding the importance of marketing in the hospitality industry can help you get ahead and stand out in the competitive job market. This book is an introduction to Hospitality Marketing and Managerial Economics objective type problems with solutions and clearly elucidates the use of different techniques and skills for preparing for the examinations, interviews and group discussions.
In English text.
978-93-5269-560-7 (hardcover)
Hospitality industry--Marketing.
Hotels--Marketing.
Motels--Marketing.
Tourism--Marketing.
TX911.3 / S56 2020