A preface to marketing management / J. Paul Peter, James H. Donnelly.

By:

Peter, J. Paul, author

Contributor(s):

Donnelly, James H., Jr., author

Material type:

TextPublication details: New York : McGraw-Hill Education, c2019.Edition: Fifteenth edition, International editionDescription: xiv, 270 pages : illustrations ; 26 cmISBN:

9781260287257

Subject(s):

Marketing -- Management

LOC classification:

HF 5415.13 P48 2019

Summary: The content of all formats are the same. Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR HF 5415.13 P48 2019 (Browse shelf(Opens below))				1 copy	Available			R0011584

Includes bibliographical references and index.

The content of all formats are the same. Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

English text.

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