Consumer behaviour / Isabelle Szmigin and Maria Piacentini.

By:

Szmigin, Isabelle, author

Contributor(s):

Piacentini, Maria, author

Material type:

TextLanguage: English. Publication details: Oxford, United Kingdom : Oxford University Press, c2022.Edition: Third editionDescription: xxx, 582 pages : color illustrations ; 25 cmISBN:

9780198862567

Subject(s):

LOC classification:

CIR HF 5415.32 S95 2022

Contents:

Part I : Perspectives on consumption Chapter 1 : A Context for understanding consumption Part II : The micro-view of consumption Chapter 2 : Decision-making and involvement Chapter 3 : Learning and memory Chapter 4 : Perceptual process Chapter 5 : Attitude theory and behavior change Chapter 6 : Personality, self, and motivation PART III : The Macro-view of consumptionm Chapter 7 : Groups, social processes, and communications Chapter 8 : Culture Chapter 9 : Patterns of buyer behavior PART IV : Where are we going? Chapter 10 : The digital consumer Chapter 11 : Sustainability and the consumer Chapter 12 : Future trends in consumer behaviour Glossary Index

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR HF 5415.32 S95 2022 (Browse shelf(Opens below))				1	Available			R0013328

Includes bibliographical references and index.

Part I : Perspectives on consumption
Chapter 1 : A Context for understanding consumption

Part II : The micro-view of consumption
Chapter 2 : Decision-making and involvement
Chapter 3 : Learning and memory
Chapter 4 : Perceptual process
Chapter 5 : Attitude theory and behavior change
Chapter 6 : Personality, self, and motivation

PART III : The Macro-view of consumptionm
Chapter 7 : Groups, social processes, and communications
Chapter 8 : Culture
Chapter 9 : Patterns of buyer behavior

PART IV : Where are we going?
Chapter 10 : The digital consumer
Chapter 11 : Sustainability and the consumer
Chapter 12 : Future trends in consumer behaviour

Glossary
Index

13328

In English text.

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