Introduction to meetings, incentives, conferences and events management (MICE) / Zenaida Lansangan-Cruz.
Material type:
TextSeries: (HRM-Tourism series)Publication details: Manila : Rex Book Store, Inc., c2020.Description: vi, 214 pages : illustrations ; 26 cmISBN: - 9786210403848
- GT 3406 C78 2020
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Cavite State University - CCAT Campus | Book | F | F GT3406 C78 2020 (Browse shelf(Opens below)) | c.1 | Available | R0012404 | |||||||||||
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Cavite State University - CCAT Campus | Book | F | F GT3406 C78 2020 (Browse shelf(Opens below)) | c.2 | Available | r0012405 | |||||||||||
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Cavite State University - CCAT Campus | Book | F | F GT3406 C78 2020 (Browse shelf(Opens below)) | c.3 | Available | R0012406 | |||||||||||
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Cavite State University - CCAT Campus | Book | F | F GT3406 C78 2020 (Browse shelf(Opens below)) | c.4 | Available | R0012407 |
Outcomes-Based Education.
Includes bibliographical references and index.
1. The meaning and importance of MICE. 2. Key players in the MICE Industry and their roles in the tourism and hospitality industry. 3. MICE planners. 4. MICE planning. 5. MICE management. 6. Marketing MICE. 7. Financial management of MICE. 8. Risk management. 9. The role of ethics in the MICE industry. 10. Technology for the MICE industry. 11. Changes affecting the MICE industry in the next millennium. 12. Special events management.
In English text.
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